The new playbook for e-commerce entrepreneurs who are done getting copied, undercut, and commoditized.
I heard all the agonizing about tariffs.
I went to all the seminars on response strategies.
I watched tariff rates and stock markets do their crazy rollercoaster ride.
I listened to world-class operators and strategists break down the chessboard from every angle —
And that’s when I realized:
They all missed the biggest play on the board.
The thing that was right in front of them.
Hiding in plain sight.
Then, somewhere over Greenland, it hit me:
THERE ARE ZERO TARIFFS ON INVENTIONS.
That’s not a slogan. That’s a strategy.
And not just a little side hustle strategy — I’m talking ultimate moat, launch-on-your-own-terms, dominate-your-niche strategy.
Let me show you how this changes everything.
While Others Panic, You Build
Everyone else is out here:
- Chasing cheaper shipping lanes
- Fighting with freight forwarders
- Redesigning packaging to dodge dimensional weight charges
- Watching their margins bleed to death
Meanwhile, what are you doing?
You’re inventing.
You’re building products no one else can legally copy.
You’re generating design patents, utility patents, and trademarks.
You’re creating the brand, the story, the app, the visual identity.
You’re compiling your launch assets and choosing your moment.
You don’t need to fight over commodity factories.
Because you’ve already created what the factory needs to make — and only you can sell it.
How I tested This — In Real Life
Eleven days ago, I was sitting in a high school gym in California, waiting for my son’s band performance to start.
I had 30 minutes and my phone.
I challenged AI to help me go from zero to real, protectable product IP — live.
Here’s what happened:
- I asked about unmet needs in pet products.
- AI surfaced keyword trends, patent gaps, and rising search terms.
- We landed on the idea of a smart dog bed with heartbeat simulation, voice interactivity, and retractable toy arms.
- I guided the concept, pushing for emotion + utility.
- AI generated sketches, rendered figures, and helped draft both utility and design patent applications.
- It gave me 10 brand name ideas — I picked NestIQ.
- It checked for trademark conflicts, drafted the application, and created logos.
- It even mocked up a mobile app UI and generated code for a toy-arm control interface.
I also did a landed cost analysis, market analysis, product listings, and more.
I reviewed, edited, and refined.
And yes — as a Stanford-trained patent attorney with 30 years in the game — I know what’s strong and what’s fluff.
This was strong.
I would file these patent and trademark applications.
So, I did.
Within 30 minutes.
Before the band competition started.
I Showed It Live at the Billion Dollar Seller Summit
The reaction?
Applause.
Phones up.
Minds blown.
Not because the dog bed was so brilliant — but because they saw the big picture:
You can now generate real IP faster than someone else can copy you.
And it costs less than one round of samples.
You Don’t Need Inventory to Start
You don’t need a 3PL.
You don’t need a supplier.
You don’t need to launch next week.
What you need is:
- A great idea
- A fast, defensible way to develop it
- A moat, built before your first unit ships
Because when you do that, everything changes.
You’re not a seller.
You’re a creator.
And creators own the game.
What Happens Next?
You sit.
You wait.
You let the market churn.
And when the moment is right — you launch.
While others are racing to copy, you’re already 10 steps ahead.
And they can’t follow you, because you locked the door behind you.
Want to Do This Right Now?
I took everything I did that day and turned it into a free tool.
No gatekeeping
No waitlist
No fluff
Just use this link:
Use the tool. Try it for yourself.
In 30 minutes, you could go from idea to almost-defensible, almost-ready-to-file IP.
From vague concept to launch-ready brand.
(Don’t try this at home; hire a great lawyer.)
A wise man once said,
“When everyone else zigs, you zag.”
Actually… I think it was a guy named Dan in Reykjavik.
Well, this?
This is the biggest, baddest Zag ever.
Mind blown yet?
Mr. Barceló represents high-technology companies in various intellectual property matters, including prosecution, litigation, transactions, and counseling involving patents, trademarks, copyrights, domain names, and trade secrets.
Mr. Barceló is a registered patent attorney out of the firm’s Newport Beach office in Orange County, California located at:
2901 West Coast Hwy
Suite 200
Newport Beach, CA 92663
